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Channel: Creative Content Optimization » email campaigns
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Listen to your customers. Watch your customers.

Marketers spend hours on discussing the content of their email campaigns. Endless blogs, white-papers, seminars and discussion fora treat this topic. The reason for this is obvious: content is key. The...

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Increase your call to action response

When creating an email campaign we need to anticipate on what our customers want to see. This isn’t always easy. After all, we can only guess what’s on a customer’s mind. Statistical analysis of the...

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Visit us at Inbox/Outbox 09

Inbox/Outbox is the only event to directly address the key developments that are shaping the future of corporate email and messaging systems, demystifying the important issues and showcasing new...

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The future of email marketing.

Email marketing is entering a new era Nowadays, consumers receive innumerable promotional messages via a wide range of channels (such as email, social media and mobile marketing). To avoid customer...

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Success for DVDPost: email optimization increased conversion by 62%

DVDPost, an online DVD rental company, increased conversion by 62% using 8Seconds Optimizer. The challenge To promote the DVD service, an email campaign was sent to 75000 addresses. The promotion...

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Testing offer increased ROI of email campaign theme park by 48%

An aquarium with over 300 species, increased conversion by 48%, using 8Seconds Optimizer to test and optimize the latest email camapign. The challenge To generate traffic to the aquarium a promotional...

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8Seconds announces partnership with Silverpop

8Seconds and Silverpop®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, partner to offer real...

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Bol.com tested how to sell the latest Dan Brown and shares the results

The challenge To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting...

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