8Seconds and Silverpop®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, partner to offer real time email optimization to the users of the Silverpop Engage® platform. The integration of the 8Seconds technology into the email platform of Silverpop allows customers to increase the conversion of their email campaigns thanks to real time multivariate testing and optimization.
8Seconds Optimizer increases the return-on-investement of email campaigns by optimizing in real time the content and presentation of email campaigns based on the recipients’ preferences. 8Seconds Email Optimizer shows different images to different recipients and measures statistically and in real time which image is the most successful in terms of conversion. 8Seconds Optimizer automatically shows this image to the next recipients.
8Seconds Email Optimizer is now integrated in the Silverpop Engage® platform allowing customers to build dynamic sections into email messages that render unique content at the time of open. The partnership between 8Seconds and Silverpop fits in with the launch of a new feature within the Silverpop Engage® platform, namely Real Time Content. Real Time Content enables marketers to incorporate personalized product recommendations and other optimized content into email messages, dramatically transforming the quality and relevance of the interaction. Additionally, marketers can leverage multivariate testing capabilities in their promotional and transactional messaging, monitoring performance in real time and automatically optimizing content.
“We are pleased to partner with 8Seconds to assist our customers in delivering the most effective marketing messages possible in real time, ” said Loren McDonald, vice president of industry relations for Silverpop. “Silverpop is focused on offering innovative products that engage customers and drive revenue while being easy to use, and Real Time Content is a perfect example of this commitment.”
